FSS Kera Straightening & Curl is an all-natural, formaldehyde-free alternative to the hugely successful Brazilian Hair Straightener. Exposure to formaldehyde solutions raises health concerns and limits the user’s styling options as this technology cannot enhance curl retention. Unlike formaldehyde-based hair straightening systems, FSS Kera Straightening & Curl is capable of modifying hair shape while protecting it from styling damage.
Whether the desire is for smooth, straight hair or voluminous curls, consumers are interested in hair care products that improve ease of styling and shape retention. FSS Kera Straightening & Curl not only delivers versatility at the customer’s fingertips, but also reduces styling damage while providing further conditioning benefits.
This innovative ingredient consists of a blend of hydrolyzed keratin and Trametes versicolor extract. Trametes versicolor is a type of mushroom which contains the enzyme laccase. This distinct, heat-activated enzyme crosslinks free carboxylic acid groups in the hydrolyzed keratin with the amine groups along the cuticle to create a stable network that holds the hair’s texture in a given shape. FSS Kera Straightening & Curl also helps strengthen hair while protecting it from styling damage. The hydrolyzed keratin further enriches and conditions the hair to further optimize its integrity.
Given the nature of the hair, it can be rather difficult to straighten or curl the hair for long periods of time without inflicting damage. This is because keratins found in hair are very strong and insoluble fibrous alpha-helical proteins. Although there are several different chemical bonds which affect the shape and texture of the hair, two important bonds to consider include hydrogen bonding between amide groups and the disulphide bridges.
Half head studies indicate that FSS Kera Straightening & Curl promotes ease of styling as only 1 to 2 passes with the flat iron are necessary to effectively straighten curly hair. In figure below, the side treated with FSS Kera Straightening & Curl is clearly smoother, straighter and healthier looking than the side which did not receive any type of treatment prior to using the flat iron. This clearly indicates that FSS Kera Straightening & Curlis ideal for easing the overall straightening process to achieve healthy and glamorous looking hair.
FSS Kera Straightening & Curl also helps strengthen hair while protecting it from styling damage. The enzyme is capable of annealing disulphide bonds which help enhance hair strength. The hydrolyzed keratin further enriches and conditions the hair to further optimize its integrity. In this study, real life conditions were mimicked by subjecting hair swatches to daily hair treatment rituals which included washing and combing the hair as well as using a blow drier and flat iron at 193 - 204°C (380 - 400°F) to style the hair. This treatment cycle was repeated 30 times to simulate styling damage over the course of one month.
Styling tools such as hot irons or blow driers can be used to activate the botanical enzyme while simultaneously shaping the hair. This all natural technology provides versatility when it comes to styling and shape retention. Our research confirms that the benefits associated with FSS Kera Straightening & Curllast until the hair is washed.
Whether looking to improve styling retention or protect hair from damage resulting from heat and physical forces, FSS Kera Straightening & Curlis an ideal ingredient for use in a wide range of hair care applications. As an added benefit, the botanically derived enzyme and all natural ingredient coincides perfectly with trends for natural and NPA compliant products.
In order to maintain optimal enzyme activity, FSS Kera Straightening & Curl should be incorporated into a formulation during the cooling phase or at temperatures below 70°C. For better results, we recommend using this material in leave-on applications such as conditioners, creams and serums.
Storage: Protected from direct light and humidity at a temperature of 50°-77°F (10°-25°C)
Shelf life: 12 months, properly stored, in sealed container.
This product should be added to a formulation at the recommended usage rate