Plump, firm and full lips are one of the de rigueur fashion accessories of the moment. This trend exists not only in aging populations but also among an increasingly younger demographic. Today, consumers expect to be able to obtain cosmetic surgery-type effects from topical cosmetics. In order to achieve this, we need to look at the injectable preparations available to the medical profession. Perhaps the most commonly used products are either purified collagen or reconstituted Human Tissue Matrix (HTM) to augment the naturally occurring lip tissue.
The question becomes how does one best deliver collagen into the lips? Most lip preparations are oil based, eliminating the possibility of traditional systems such as liposomes. Due to the absence of follicles on the lips themselves, solid particulate delivery systems are inefficient. In order to overcome these problems, we have developed FSS MVS Lips, a self-assembling micro-scale delivery system. The phospholipids are dispersed in a biomimetic fractionated Soybean extract that enables the product to be easily incorporated into the lipophilic environment of a traditional lip product. However, upon application to the lips the phospholipids naturally seek to migrate to the more hydrophilic environment of the lips interior. When in the hydrophilic environment the phospholipids naturally assemble into a multi-vesicular system that swells to give the lips the appearance of increased volume.
Liquorice root extract has been shown to increase the rate of wound healing, which directly involves the generation of new collagen fibrils. The rationale for the incorporation into FSS MVS Lips is to induce the generation of new collagen, supplementing the collagen already present in the lips, naturally complementing the function of the self-assembling vesicles. This unique natural complex and delivery system found in FSS MVS Lips imparts hydration and plumping for immediate and long-term perceivable benefits.
Storage: Protected from direct light and humidity at a temperature of 50°-77°F (10°-25°C)
Shelf life: 12 months, properly stored, in sealed container.
This product should be added to a formulation at the recommended usage rate