In a world of Photoshop, wigs, weaves and extensions it can be hard for the average consumer to achieve the shiny, glossy and voluminous hair as portrayed by their favorite celebrities. Hair itself is becoming a fashion accessory as iconic as the red-lipstick or little black dress. However, with an increase in the use of heat styling, hair coloring, environmental aggressors and stress our hair is subjected to extensive damage on a daily basis causing thinning, split ends, breakage and luck lustre results.
In order to answer a growing market demand we have utilized the natural power of bamboo, hydrolyzed proteins and Trametes versicolor to create a unique active for the protection of hair and hair color fade caused by everyday washing, heat styling and exposure to UV irradiation. FSS Vegan Kerazyme® Protect works to maintain the hair’s natural integrity and defines a sustainable new style.
Bambusa Bamboo, or Giant Thorny Bamboo, is known to be one of the fastest growing plants in the world with a tensile strength to match that of steel. The bamboo grows in humid tropical climates where the plants can reach a height of 20-30m. Its culms are used for house construction, scaffolding, furniture, cooking utensils and fencing. Shoots and seeds are edible and leaves are used in medicine. As such bamboo has rapidly been accepted as a natural material pioneering the concept of sustainability throughout many industries including that of personal care.
Bamboo also serves as a natural source of silica. Although the function of silica in bamboo is unclear, researchers postulate that silica provides structural support for the plant. Deposits occur in the form of hydrated amorphous silica that forms through the polymerisation of monosilicic acid, which is absorbed by the bamboo roots. The biosilicate isolated from bamboo has typically been used in supplements targeted for the treatment of arthritis. Today, we are looking to transfer this sustainable source of bio-silicate into the hair care market utilizing its natural properties to seal, protect and condition each hair strand.
Hair is colored for various reasons giving way to many different tones, shades and types of dye available on the market. However, research indicates that colored hair is prone to rapid fading and that most color protection products do not live up to expectation. These products typically work to optimize the surfactant system of a shampoo in order to reduce the harsh cleansing and subsequent dye diffusion out of the hair shaft. Another method is to coat the hair with polymers, silicones or actives or by adding a UV filter. It is essential that these products are substantive to the hair and are otherwise not rinsed off.
Oxidative hair dyes are a more traditional method of permanently changing hair color. They produce an effect that is resistant to washing, compared to that of direct dyes, and are chosen to provide long term color changes, ranging from the subtle to the dramatic. However, permanent hair dyes are not resistant to hair color fade and damage initiated by wash-out, UV irradiation and the use of heat styling appliances. These can cause the tone of the original color to dramatically change to give dull, flat and brassy results.
Oxidative dyes can be based on an alkaline agent and oxidation coloring agents. The alkaline agent has the effect of opening the hair cuticle so that the coloring and oxidizing agents can penetrate into the hair shaft. Color precursors are small molecules which only develop their own color tone once inside the hair. The oxidizing agent (usually hydrogen peroxide) is mixed with the color precursors prior to application. Oxygen is released by the reaction between the alkaline agent and the oxidizing product to stimulate the color-change. Large colored molecules are consequently formed within the hair’s cortex.
In order to prevent diffusion of these color molecules from the hair cortex during washing and subsequent color fade it is vitally important to seal the hair cuticle. FSS Vegan Kerazyme® Protect utilizes a unique complex of bio-silicate, isolated from bamboo, hydrolyzed proteins and Trametes versicolor extract to help improve the structural integrity of the hair cuticle reinforcing this protective layer.
Trametes versicolor is a type of mushroom which contains the oxidative enzyme laccase. This distinct enzyme cross-links free carboxylic acid groups in the hydrolyzed keratin with theamine groups along the hair cuticle to create a stable network with the hair shaft. Further crosslinks are created by the bamboo bio-silicate. By forming a scaffold around the hair shaft, which is bonded to the hair itself, a resistant seal is created preventing loss of color molecules through physical diffusion. This complex lattice can also help to absorb harmful UV rays therefore protecting the hair from damage and increased fading. The enzyme found in Trametes versicolor is further capable of annealing disulphide bonds which help enhance hair strength. Combined with the hydrolyzed keratin and bamboo proteins for enriching and conditioning FSS Vegan Kerazyme® Protect has been shown to reduce thermal damage caused by heat styling.
BENEFITS FSS Vegan Kerazyme® Protect is a natural active derived from Bamboo, hydrolyzed proteins and Trametes versicolor which works to protect hair from heat and UV induced damage whilst simultaneously slowing color fade. This multifunctional active has been developed to seal the hair defending against everyday external aggressors. The properties of the hair fiber are improved leading to healthier looking and more manageable hair allowing consumers to achieve their own unique style.
Benefits of FSS Vegan Kerazyme® Protect:
- Reduces Hair Color Fade
- Provides Thermal Protection
- Improves Hair Manageability
- Nourishes and Conditions
Storage: Protected from direct light and humidity at a temperature of 50°-77°F (10°-25°C)
Shelf life: 12 months, properly stored, in sealed container.
This product should be added to a formulation at the recommended usage rated.